Establish direction
Strategy that works in sales.
When complex sales opportunities stall, a better argument is often only part of the answer. I help business leaders, sales managers and key account professionals connect their objectives, customer understanding and approach.
What this involves
Strategic sales consulting connects business objectives and customer priorities with specific sales activities. Interim management adds a temporary, clearly agreed operational responsibility.
When this support is useful
- Important accounts have potential, but there is no robust development strategy.
- Several stakeholders influence a decision with different interests and criteria.
- A sales function temporarily needs leadership, structure or additional delivery capacity.
Working together
From your situation to the next step.
01
Understand customers and decisions
We analyse the buying centre: who decides, who influences the decision and who uses the solution? What business objectives sit behind it? This establishes clear priorities for account development.
02
Identify relevance and value
Value and solution selling translates product and service features into business value. We examine which claims are supported by evidence and what individual stakeholders need to make an informed decision.
03
Clarify the approach and responsibilities
Account plans, sales structures and negotiation strategies are linked to responsibilities and next steps. For an interim assignment, we explicitly agree on the role, decision-making authority, duration and handover.
What we work towards
- A prioritised account or sales plan
- A shared understanding of stakeholders, opportunities and risks
- Prepared conversations and negotiations across multiple decision-making levels
- Clear responsibilities and a planned transfer of knowledge
We agree on the precise scope and intended outcomes at the start of the assignment.
Frequently asked questions
Consulting or interim management: which fits?
Consulting supports analysis and decision-making. An interim assignment also involves agreed operational responsibility. The choice depends on your situation, the action required and your internal capacity.
Which sales topics can be combined?
Strategic account development, key account management, prospecting, handling objections and negotiation can form part of one assignment. The priorities follow your specific objective.
Related services
Depending on your needs, the services complement one another. Roles and objectives remain clearly agreed throughout.
Let us clarify what you need.
Tell me about your situation. In an initial conversation, we clarify what you need and whether my support is a good fit.